Have you ever wondered about the impact that writing has on the brain? If we understand a little bit about how the brain interprets the written word, we can deliver messages more effectively and better comprehend how stories affect readers.

The infographic below, created by Apple Copywriting, explains the role that the brain plays in writing, as well as what makes a story memorable, why you should avoid clichés and a few other interesting facts on the topic.

Our favorite part?

“When they are trying out a new pen for the first time, 97 percent of people will will write their own name.”

Be honest—did you write your name when you first tried out your Neo smartpen N2? 😉

Embedded from BestInfographics.co

Tags related post: Smart pen, smartpen, Neo smartpen N2, Neo smartpen