by eddie | Oct 12, 2015 | social
There’s something about receiving a handwritten letter that feels so much more special than a text message or email. Perhaps it’s knowing that the writer put a lot of thought into their words and wrote them out carefully for you to read. Or maybe...
by eddie | Oct 7, 2015 | social
Have you ever wondered about the impact that writing has on the brain? If we understand a little bit about how the brain interprets the written word, we can deliver messages more effectively and better comprehend how stories affect readers. The infographic below,...
by eddie | Oct 6, 2015 | social
Campaign, a UK-based magazine that celebrates creative excellence in the communications industry, recently asked four advertising executives with global assignments to share a typical day’s routine. The article features Matt Eastwood, Worldwide Chief Creative...
by eddie | Sep 25, 2015 | social
Frank Howell doesn’t care that it’s 2015, that technology dominates our world, or that somewhere out there, a grandmother is learning how to text emojis on her iPhone. Pen and paper suit this 79-year-old just fine, thank you very much. Howell is...
by eddie | Sep 24, 2015 | social
When’s the last time you wrote something by hand? I mean really stopped, and took the time to put pen to paper, rather than simply type something out. Gone are the days when college lecture halls are filled with the sound of scratching notes being cranked out across...
by eddie | Aug 31, 2015 | social
The Moleskine notebook is known as legendary notebook used by artists and thinkers over the past two centuries: among them Vincent van Gogh, Pablo Picasso, Ernest Hemingway, and Bruce Chatwin. This non-digital good is getting popular in this digital world. Why people...
